Wendy's Company (The) ($WEN) Stock Forecast: Up 2.4% Today

What is Wendy's Company (The)?

Wendy's (NASDAQ: WEN) is a popular fast-food chain recognized for its square-shaped burgers and frosty desserts. The company has a global presence and a strong foothold in the fast-food sector.

Why is Wendy's Company (The) going up?

WEN stock is up 2.4% on Dec 2, 2025 19:16

• Wendy's positive movement today could be linked to the excitement and optimistic outlook surrounding its latest promotional campaign aimed at Gen Z and Gen Alpha consumers.
• Drawing parallels with McDonald's achievements in captivating younger audiences through collaborations and attention-grabbing marketing tactics may have fueled investor confidence in Wendy's growth prospects.
• The market appears to be responding positively to Wendy's initiatives to connect with a younger demographic, potentially leading to increased sales and enhanced financial performance in the future.

WEN Price Chart

WEN Technical Analysis

WEN News

Wendy's Takes On 6-7 Meme: Can Gen Z, Gen Alpha Help Rescue Stock From 52-Week Lows? - Wendy's ( NASDAQ:WEN )

McDonald's reported a boost in sales and traffic thanks to a partnership with Minecraft earlier this year. Could the same Gen Z and Gen Alpha consumers who helped boost McDonald's help Wendy's Co ( NASDAQ:WEN ) with a new promotion taking on one of the most viral moments of 2025.

https://www.benzinga.com/trading-ideas/long-ideas/25/11/49075066/wendys-takes-on-6-7-meme-can-gen-z-gen-alpha-help-rescue-stock-from-52-week-lows

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Wendy's Company (The) Price History

13.08.2024 - WEN Stock was up 5.2%

• Nelson Peltz stepping down as chair of Wendy's board signals a new era for the burger chain, potentially bringing in fresh perspectives and strategies.
• With Trian Fund Management, the second-largest shareholder, undergoing changes in leadership, investors may be optimistic about the future direction and growth potential of Wendy's.
• This news could have contributed to the bullish movement in Wendy's stock today, as investors anticipate positive changes and developments within the company under new leadership.

23.05.2025 - WEN Stock was up 3.3%

• Wendy's (WEN) saw a strong bullish movement, increasing by 6.0% during the trading session.
• The rise in trading volume suggests a growing interest from investors in the stock.
• Despite the positive momentum, concerns about future earnings estimate revisions might impact the stock's ability to maintain its upward trend in the short term.
• Investors are advised to monitor any updates on earnings forecasts closely to assess the stock's potential for sustained growth.

02.11.2025 - WEN Stock was up 2.4%

• Wendy's positive movement today could be linked to the excitement and optimistic outlook surrounding its latest promotional campaign aimed at Gen Z and Gen Alpha consumers.
• Drawing parallels with McDonald's achievements in captivating younger audiences through collaborations and attention-grabbing marketing tactics may have fueled investor confidence in Wendy's growth prospects.
• The market appears to be responding positively to Wendy's initiatives to connect with a younger demographic, potentially leading to increased sales and enhanced financial performance in the future.

31.09.2024 - WEN Stock was down 5.2%

• The stock showed a downward trend today despite meeting earnings estimates.
• Investors could have anticipated stronger results, prompting a decline in stock value.
• Although there was a slight revenue beat, it may not have been substantial enough to alleviate worries about future growth prospects.
• Market sentiment might have been impacted by industry dynamics or strategic moves by the company that were not fully captured in the earnings release.

31.09.2024 - WEN Stock was down 5.2%

• Despite surpassing revenue expectations in Q3, Wendy's stock witnessed a bearish movement, possibly influenced by the narrower EPS outlook, which might have disillusioned investors.
• The market response could also be linked to the earnings meeting expectations, implying that investors were anticipating more positive developments to boost the stock price.
• Concerns among investors regarding the company's future growth prospects have arisen, given the mixed earnings report that lacked a clear indication of robust performance ahead, resulting in a sell-off of the stock.

04.10.2025 - WEN Stock was up 2.5%

• Despite analysts estimating a decline in earnings for Wendy's, the stock experienced a strong bullish movement today.
• Investors might be optimistic about the company's long-term growth prospects or potential strategic initiatives.
• The bullish movement could also be attributed to overall market trends or sector-specific tailwinds impacting fast-food chains.
• It's possible that investors are looking beyond short-term earnings fluctuations and focusing on the broader narrative of the company's resilience and adaptability in a competitive market.

02.04.2025 - WEN Stock was up 0.2%

• Despite a 2.6% reduction in U.S. sales, Wendy's experienced a strong bullish trend due to an impressive 8.9% increase in international sales, suggesting promising expansion prospects beyond the domestic sphere.
• The Q1 earnings meeting expectations likely contributed to investor confidence and market stability, fostering a positive outlook towards Wendy's stock.
• The diverging performance of U.S. and international sales appears to be fueling investor positivity, as Wendy's showcases resilience and growth possibilities in global markets.

22.06.2025 - WEN Stock was up 5.4%

• Positive market sentiment in the consumer sector has contributed to the bullish movement in WEN's stock.
• Investor interest in undervalued opportunities within the consumer discretionary sector, including companies like Wendy's, may have been spurred by oversold stocks like Barnes & Noble Education and New Oriental Education.
• The Relative Strength Index (RSI) as a momentum indicator suggests that investors perceive WEN as a strong stock with positive momentum, fueling its bullish performance.

23.06.2025 - WEN Stock was up 6.4%

• Wendy's stock experienced a bullish movement today.
• An exclusive collaboration with Netflix's show, Wednesday, introduced new menu items like "Raven's Blood" Frosty and "Dips of Dread" sauces, potentially driving interest and foot traffic to Wendy's locations and enhancing investor confidence in the company's growth outlook.
• The favorable reception of Wendy's innovative marketing initiatives and menu options, along with the overall bullish market trend, likely contributed to the strong performance of the stock today.

07.10.2025 - WEN Stock was down 3.7%

• Despite beating earnings and revenue estimates for the third quarter, Wendy's stock experienced a bearish movement.
• The market may have reacted negatively due to the lower quarterly earnings per share compared to the year-ago period, as analysts were expecting a decline.
• Investors might be concerned about the impact of reduced earnings on the company's future growth prospects, leading to a sell-off of Wendy's stock.
• The market movement could also be influenced by profit-taking behavior following the premarket surge and positive guidance, as investors reassess their positions in Wendy's stock.

06.04.2025 - WEN Stock was down 5.1%

• Reported weaker-than-expected sales for the first quarter, with a decline in sales in the U.S. but a growth in international sales.
• Adjusted its earnings per share (EPS) projection downwards, leading to a bearish movement in the stock.
• Analysts have cut their forecasts on Wendy's after the Q1 results, indicating a lack of confidence in the company's performance.
• The mix of weak sales in the U.S. and resilience in international markets could be contributing to the bearish movement in Wendy's stock.

13.01.2025 - WEN Stock was up 5.6%

• Wendy's (WEN) had a strong bullish movement today due to:
• Beating Q4 earnings expectations and posting sales growth of 6.2%.
• Despite a dividend cut, the company's accelerated growth investments and positive revenue surprises contributed to investor optimism.
• Expectations of robust same-restaurant sales, technological upgrades, and international expansion also fueled positive sentiment.
• The market responded positively to the company's performance and outlook, driving the stock price higher.