Amazon.com Inc. ($AMZN) Stock Forecast: Up 3.7% Today

What is Amazon.com Inc.?

Amazon (AMZN): Amazon is a multinational technology company renowned for its e-commerce, cloud computing, digital streaming, and AI ventures. The stock experienced strong bullish movement today.

Why is Amazon.com Inc. going up?

AMZN stock is up 3.7% on Jan 6, 2026 17:35

• The positive sentiment surrounding Amazon's performance and future prospects may have fuelled its bullish movement today.
• Insider selling by executives, including Jeff Bezos, from major tech companies in 2025, might be seen as a strategic decision rather than a lack of confidence in the company's fundamentals.
• The launch of Instacart's new data tool to enhance audience building and customer behavior insights could indirectly benefit Amazon through improved targeted advertising and customer engagement.
• Amazon's positive momentum today could be influenced by the overall bullish market movement and the company's ongoing innovation and market dominance.

AMZN Price Chart

AMZN Technical Analysis

AMZN News

Goldman's 2026 Call: S&P 500 To 7,600 — But Valuations Are The Wild Card

Goldman Sachs projects the S&P 500 to reach 7,600 by 2026, driven by strong earnings growth and AI adoption, expecting a 12% total return. However, the firm highlights elevated market valuations as a significant risk that could lead to substantial volatility if corporate performance disappoints. The investment bank also points out concentration risk in the S&P 500, with a few mega-cap stocks heavily influencing index returns.

https://www.benzinga.com/analyst-stock-ratings/analyst-color/26/01/49722027/goldman-2026-call-sp-500-to-7600-but-valuations-are-the-wild-card

Your grocery cart is shaping the ads you see — inside Instacart's new data tool

Instacart has launched Data Hub, a "clean room" solution designed for CPG brands and agencies to securely combine their first-party data with Instacart's grocery purchase signals. This tool aims to enhance audience building, off-platform activation, and omnichannel measurement, offering deeper insights into customer behaviors like lifetime value and repurchase frequency. The pilot program with selected partners will expand throughout 2026, bolstering Instacart's role as a retail media and data partner.

https://www.stocktitan.net/news/CART/instacart-debuts-data-hub-a-clean-room-offering-for-enhanced-media-ixo3uqg1ehgp.html

Amazon, Meta, Dell Execs Cashed Out Record Insider Selling in 2025

In 2025, executives from major tech companies like Amazon, Meta, and Dell engaged in significant insider stock sales, totaling over $16 billion, even as their companies performed strongly in the market. Jeff Bezos led these sales, offloading 25 million Amazon shares worth $5.7 billion. While such activity is common for diversification, the scale and timing of these sales drew attention, though market watchers caution against interpreting them as necessarily reflecting company fundamentals.

https://www.tradingview.com/news/gurufocus:e8d8102cd094b:0-amazon-meta-dell-execs-cashed-out-record-insider-selling-in-2025/

International Business Machines: How IBM Is Re?Wiring Enterprise AI for the Next Decade

International Business Machines is transforming itself into an enterprise AI and hybrid cloud backbone for organizations requiring high reliability and compliance. The company is focusing on Watsonx, Red Hat OpenShift, and updated mainframes and Power servers to enable in-place modernization for regulated and mission-critical workloads. IBM aims to differentiate itself by offering governed AI, deep integration with legacy systems, and consulting-driven stickiness, contrasting with hyperscalers like Microsoft, Amazon, and Google.

https://www.ad-hoc-news.de/boerse/news/ueberblick/international-business-machines-how-ibm-is-re-wiring-enterprise-ai-for/68463823

Riot Platforms (RIOT) Valuation Check As Leadership Changes Refocus Growth On Data Centers

Riot Platforms (RIOT) is repositioning its strategy towards data centers, reflected in new leadership appointments and incentivized growth beyond Bitcoin mining. Despite a recent stock rally, its valuation suggests undervaluation compared to analyst targets, hinting at significant upside potential if the data center pivot proves successful. However, the company faces substantial capital requirements for this transition and remains exposed to Bitcoin price volatility.

https://simplywall.st/stocks/us/software/nasdaq-riot/riot-platforms/news/riot-platforms-riot-valuation-check-as-leadership-changes-re

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Amazon.com Inc. Price History

02.00.2026 - AMZN Stock was down 2.1%

• The bearish movement in Amazon's stock price could be attributed to concerns regarding heightened competition in the cloud computing sector.
• Market sentiment towards tech stocks such as Amazon may have been influenced by expectations of a slowdown in earnings growth for Alphabet (GOOGL) in 2026, resulting in a sector-wide sell-off.
• Investors might be reconsidering their investment strategies for high-growth stocks like Amazon and exploring diversification options with growth stocks like Philip Morris International (PM) in a defensive industry.

10.09.2025 - AMZN Stock was down 1.0%

• Amazon (AMZN) experienced significant bearish movement.
• The downturn could be linked to profit-taking by investors following a recent positive performance.
• Positive attention towards Snowflake's AI-driven expansion and Microsoft's extensive AI and cloud investments might have diverted investor interest from Amazon, affecting its stock value.
• Concerns regarding escalating costs and a premium valuation likely played a role in today's bearish movement in Amazon's stock.

20.05.2025 - AMZN Stock was down 1.8%

• The bearish movement in AMZN could be due to profit-taking after a recent strong rally in the stock.
• The Senate passing the GENIUS Act for stablecoins may have shifted investor focus towards banking stocks like Bank of America, US Bank, and Fifth Third, leading to a sell-off in tech stocks like Amazon.
• Positive developments for Oracle, Microsoft, and Amazon may have diverted some investor attention away from Amazon, causing a slight dip in its stock price.
• The sustained demand across AI and infrastructure for Microsoft and Amazon might have overshadowed Amazon's performance in the eyes of investors, contributing to the bearish movement.

02.00.2026 - AMZN Stock was down 3.1%

• The bearish movement in Amazon's stock today can be attributed to concerns surrounding the sustainability of the AI-led rally and uncertainties regarding Federal Reserve policy in 2026.
• New cloud business models challenging established providers like Amazon may have added pressure on the stock as investors reassess the competitive landscape.
• The upcoming earnings update in early February, particularly focusing on AWS growth and capital expenditure plans, is likely contributing to the cautious sentiment among investors.
• While the long-term prospects for Amazon remain solid, the current market sentiment seems to be influenced by short-term uncertainties and competitive pressures in the AI and cloud computing sectors.

06.00.2026 - AMZN Stock was up 3.7%

• The positive sentiment surrounding Amazon's performance and future prospects may have fuelled its bullish movement today.
• Insider selling by executives, including Jeff Bezos, from major tech companies in 2025, might be seen as a strategic decision rather than a lack of confidence in the company's fundamentals.
• The launch of Instacart's new data tool to enhance audience building and customer behavior insights could indirectly benefit Amazon through improved targeted advertising and customer engagement.
• Amazon's positive momentum today could be influenced by the overall bullish market movement and the company's ongoing innovation and market dominance.

31.09.2025 - AMZN Stock was up 10.4%

• AMZN exceeded Q3 earnings expectations, benefiting from the wide use of AI technology in AWS, advertising, and retail. This led to a significant 13% surge in the stock price after hours.
• Analysts pointed out that Amazon's earnings and valuation are highly sensitive to even slight changes in margins, influencing the stock's robust performance.
• Investor sentiment was optimistic towards AMZN, focusing on its impressive revenue and earnings results, signaling a promising growth direction.
• The positive movement in AMZN was in contrast to the challenges faced by other indices like the Russell 2000, underscoring the resilience and appeal of Amazon's stock in today's trading environment.

31.09.2025 - AMZN Stock was up 10.4%

• Amazon (AMZN) is positioned for growth and outperformance due to its strong financials and growth prospects.
• The positive Q3 earnings report, with earnings per share beating estimates, has contributed to the bullish movement.
• CEO Andy Jassy's vision of turning Amazon into the "world's largest startup" is resonating well with investors, adding to the positive sentiment and driving the stock higher.
• The overall market sentiment, with pre-market participants showing optimism on the last trading day of the month, has also supported the bullish movement in Amazon's stock.

31.09.2025 - AMZN Stock was up 8.9%

• Amazon's stock is experiencing a strong bullish movement today after the company reported third-quarter results that exceeded expectations, with earnings per share beating consensus estimates.
• CEO Andy Jassy's strategic reorganization of Amazon is being well-received by investors, as he aims to transform the company into the "world's largest startup," signaling a positive cultural shift.
• Despite concerns about tariffs, Amazon's stock is still considered a treat for investors, as the company continues to demonstrate resilience and growth potential in the market.

31.09.2025 - AMZN Stock was up 9.2%

• Third-quarter results from Amazon surpassed expectations, with earnings per share outperforming consensus estimates, resulting in a significant increase in the stock price.
• CEO Andy Jassy's strategy to reshape Amazon as the "world's largest startup" has received positive feedback from investors, indicating a shift in the company's culture.
• Analysts are recommending investment in Amazon due to positive average brokerage recommendations.
• Solid performance in Q3, attributed to extensive utilization of AI in AWS, advertising, and retail sectors, has driven Amazon's stock price up, highlighting the company's growth potential across various industries.

01.07.2025 - AMZN Stock was down 8.2%

• Amazon reported earnings of $1.68 per share on revenue of $167.7 billion, surpassing analyst estimates, but the stock still experienced a significant sell-off.
• The sell-off could be attributed to Amazon Web Services (AWS) missing expectations on cloud growth, leading to concerns about its momentum.
• Despite the positive financial results, investors may have been disappointed by the performance of AWS, causing the bearish movement in the stock.
• Analysts and investors may be questioning the future growth prospects of AWS, impacting the overall sentiment towards Amazon's stock price.

01.07.2025 - AMZN Stock was down 8.2%

• Amazon's stock faced a notable drop despite strong second-quarter earnings surpassing expectations, mainly due to conservative Q3 guidance, prompting a bearish trend.
• The underperformance in cloud growth for Amazon Web Services (AWS) was a key factor in the stock price decrease, overshadowing generally positive financial results.
• Investors reacted negatively to the discrepancy between the impressive recent earnings and the cautious outlook for Q3, raising concerns about Amazon's future growth potential.
• The performance of AWS is being closely monitored by analysts and investors as it significantly impacts Amazon's revenue, with any weakness in this segment potentially affecting the company's stock value.

01.07.2025 - AMZN Stock was down 6.3%

• Amazon's stock (AMZN) experienced a strong bearish movement following its second-quarter earnings report, despite beating earnings and revenue estimates.
• The sell-off was triggered by concerns over Amazon Web Services (AWS) missing expectations on cloud growth, leading to a significant decline in the stock price.
• Analysts and investors were surprised by the negative market reaction, with some questioning the validity of the sell-off given Amazon's strong financial performance and progress in AI technology.
• The discrepancy between Amazon's positive earnings report and the bearish market movement highlights the importance of market sentiment and investor expectations in determining stock performance, even in the face of solid fundamentals.