Amazon.com Inc. ($AMZN) Stock Forecast: Down 6.7% Today

What is Amazon.com Inc.?

Amazon (AMZN) is a multinational technology company specializing in e-commerce, cloud computing, digital streaming, and artificial intelligence. The stock saw a notable decline in value today.

Why is Amazon.com Inc. going down?

AMZN stock is down 6.7% on Feb 6, 2026 19:42

• Ameren Corp's recent dividend increase might have enticed income-seeking investors, drawing their attention away from high-growth stocks such as Amazon.
• Caterpillar Inc. reaching a record high could have prompted a shift in investor sentiment towards industrial companies, leading to a movement out of tech stocks like Amazon.
• The notable options activity in Consumer Discretionary stocks, including Amazon, likely influenced market sentiment, with substantial trades potentially indicating pessimistic views on these stocks.
• NBC's substantial investment in sports rights to rival streaming platforms like Amazon may have sparked concerns about heightened competition in the streaming sector, negatively impacting Amazon's stock.

AMZN Price Chart

AMZN Technical Analysis

AMZN News

Ameren Corp (AEE) Raises Quarterly Dividend 5.6% to $0.75; 2.9% Yield

Ameren Corp (AEE) has announced a 5.6% increase in its quarterly dividend, raising it from $0.71 to $0.75 per share, which annualizes to $3. The dividend, representing a 2.9% annual yield, is payable on March 31, 2026, to shareholders of record by March 10, 2026, with an ex-dividend date of March 9, 2026.

https://www.streetinsider.com/Dividend+Hike/Ameren+Corp+%28AEE%29+Raises+Quarterly+Dividend+5.6%25+to+%240.75%3B+2.9%25+Yield/25960372.html

Caterpillar stock hits all-time high of 723.32 USD

Caterpillar Inc. (CAT) stock has reached an all-time high of $723.32, driven by strong demand in its construction and mining equipment sectors and strategic investments. The company's robust performance is further evidenced by an 88.16% appreciation over the past year and 56 consecutive years of dividend payments. This milestone follows a strong fourth quarter in 2025, where Caterpillar surpassed earnings and revenue expectations.

https://www.investing.com/news/company-news/caterpillar-stock-hits-alltime-high-of-72332-usd-93CH-4491563

10 Consumer Discretionary Stocks Whale Activity In Today's Session

This article identifies significant "whale" option activity in ten Consumer Discretionary stocks, including Tesla, Amazon, and Wayfair, based on Benzinga's options activity scanner. It details individual call and put option trades, specifying strike prices, expiration dates, sentiment (bullish, bearish, neutral), and the monetary value of these large transactions. The information aims to help traders spot potential opportunities driven by substantial market movements.

https://www.benzinga.com/insights/options/26/02/50455550/10-consumer-discretionary-stocks-whale-activity-in-todays-session

Apple users told check spam as $95M ‘eavesdropping’ settlement payments go out

Apple users are receiving payments from a $95 million settlement related to allegations that Siri recorded conversations without activation. Many recipients are concerned the emails and digital checks resemble phishing scams due to the sender's appearance. The settlement administrator advises checking spam folders and confirms the legitimacy of payments, while some users recommend using Venmo direct deposit to avoid sharing banking information with what appears to be a suspicious sender.

https://www.the-sun.com/money/15901200/apple-users-check-spam-settlement-payout-spark-phishing-fears/

NBC splurges $8 billion on sports to combat Netflix and Amazon

Comcast's NBC is investing over $8 billion in sports rights this year, including the Olympics and NBA, to attract viewers and advertisers amidst competition from streaming giants like Netflix and Amazon. This strategic spend on high-profile live events, dubbed "Legendary February," aims to strengthen advertiser relationships and boost its Peacock streaming service. Despite a reported loss of $552 million for Peacock in late 2025, NBC remains committed to sports content as a key growth driver.

https://www.siliconvalley.com/2026/02/06/nbc-splurges-8-billion-on-sports-to-combat-netflix-and-amazon/

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Amazon.com Inc. Price History

06.01.2026 - AMZN Stock was down 8.5%

• The bearish movement in Amazon's stock today could be due to profit-taking by investors following its recent strong performance.
• Despite solid Q4 2025 earnings with revenue growth and strong operating income, concerns about heavy investments in AI technologies and expansion efforts may have led to a negative market reaction.
• Questions regarding the impact on short-term profitability from the focus on expanding retail offerings and AI-powered shopping assistants like Rufus could have arisen.
• The bearish movement in Amazon's stock today might have been influenced by the overall market sentiment towards tech stocks and high-growth companies.

02.00.2026 - AMZN Stock was down 2.1%

• The bearish movement in Amazon's stock price could be attributed to concerns regarding heightened competition in the cloud computing sector.
• Market sentiment towards tech stocks such as Amazon may have been influenced by expectations of a slowdown in earnings growth for Alphabet (GOOGL) in 2026, resulting in a sector-wide sell-off.
• Investors might be reconsidering their investment strategies for high-growth stocks like Amazon and exploring diversification options with growth stocks like Philip Morris International (PM) in a defensive industry.

06.01.2026 - AMZN Stock was down 6.3%

• The bearish movement in Amazon's stock could be attributed to profit-taking by investors after a period of strong gains.
• The news about a massive investment in sports rights to compete with streaming giants like Netflix and Amazon might have shifted investor focus towards potential competition in the streaming industry, impacting Amazon's stock negatively.
• Additionally, the concerns raised by Apple users regarding phishing scams related to settlement payments could have created a sense of uncertainty among tech investors, affecting Amazon's stock performance.
• Overall, a combination of profit-taking, competitive pressures in the streaming industry, and broader tech sector uncertainties may have contributed to Amazon's bearish movement today.

02.00.2026 - AMZN Stock was down 3.1%

• The bearish movement in Amazon's stock today can be attributed to concerns surrounding the sustainability of the AI-led rally and uncertainties regarding Federal Reserve policy in 2026.
• New cloud business models challenging established providers like Amazon may have added pressure on the stock as investors reassess the competitive landscape.
• The upcoming earnings update in early February, particularly focusing on AWS growth and capital expenditure plans, is likely contributing to the cautious sentiment among investors.
• While the long-term prospects for Amazon remain solid, the current market sentiment seems to be influenced by short-term uncertainties and competitive pressures in the AI and cloud computing sectors.

06.00.2026 - AMZN Stock was up 3.7%

• The positive sentiment surrounding Amazon's performance and future prospects may have fuelled its bullish movement today.
• Insider selling by executives, including Jeff Bezos, from major tech companies in 2025, might be seen as a strategic decision rather than a lack of confidence in the company's fundamentals.
• The launch of Instacart's new data tool to enhance audience building and customer behavior insights could indirectly benefit Amazon through improved targeted advertising and customer engagement.
• Amazon's positive momentum today could be influenced by the overall bullish market movement and the company's ongoing innovation and market dominance.

31.09.2025 - AMZN Stock was up 10.4%

• Amazon (AMZN) is positioned for growth and outperformance due to its strong financials and growth prospects.
• The positive Q3 earnings report, with earnings per share beating estimates, has contributed to the bullish movement.
• CEO Andy Jassy's vision of turning Amazon into the "world's largest startup" is resonating well with investors, adding to the positive sentiment and driving the stock higher.
• The overall market sentiment, with pre-market participants showing optimism on the last trading day of the month, has also supported the bullish movement in Amazon's stock.

31.09.2025 - AMZN Stock was up 8.9%

• Amazon's stock is experiencing a strong bullish movement today after the company reported third-quarter results that exceeded expectations, with earnings per share beating consensus estimates.
• CEO Andy Jassy's strategic reorganization of Amazon is being well-received by investors, as he aims to transform the company into the "world's largest startup," signaling a positive cultural shift.
• Despite concerns about tariffs, Amazon's stock is still considered a treat for investors, as the company continues to demonstrate resilience and growth potential in the market.

05.01.2026 - AMZN Stock was down 5.1%

• Amazon's bearish movement today could be attributed to the end of a key e-commerce partnership with Saks Global, raising concerns among investors about potential impacts on Amazon's e-commerce segment.
• Despite an increased price target from Oppenheimer for AMZN due to strong momentum in Amazon Web Services (AWS) and anticipated margin expansion, the market reacted negatively to the news of the partnership termination.
• The overall market sentiment towards Amazon today might have been influenced by strategic shifts in response to partnerships and investments across different business segments.

05.01.2026 - AMZN Stock was down 5.9%

• Amazon's stock experienced a bearish movement today despite the upcoming earnings report, possibly influenced by broader market trends and specific company-related factors.
• The surge in Apple's stock price and its strategic move to integrate Google's Gemini AI could have diverted investor attention away from Amazon, impacting its stock performance.
• Concerns about the slow integration of AI into paid products for companies like Amazon might have contributed to the bearish sentiment in the market.
• The overall mixed reactions to Cummins' earnings report and Oracle's significant stock decline in the software sector could have created a cautious atmosphere, affecting Amazon's stock negatively.

05.01.2026 - AMZN Stock was down 5.8%

• An increase in AMZN's price target by Oppenheimer's, driven by robust AWS performance and expanding margins, was overshadowed by broader market uncertainties, resulting in the bearish movement.
• The downturn in prominent tech firms including Amazon and Microsoft played a role in cultivating an overall negative market sentiment which impacted AMZN's stock price.
• Encouraging reports on AMZN's cost efficiencies and growth potential were overshadowed by market apprehensions surrounding the tech sector and prevailing tough market conditions, leading to the bearish trend.
• Today's bearish movement in AMZN could be ascribed to a mix of profit-booking, sector-wide challenges, and general market instability, despite positive internal developments within the company.

06.01.2026 - AMZN Stock was down 10.4%

• Strong Q4 2025 earnings were reported by Amazon, showing a 12% increase in revenue compared to the previous year. This growth was primarily fueled by the rapid expansion of AWS and advancements in AI technologies.
• Despite the positive financial results, Amazon's stock faced downward pressure following the announcement of a substantial $200 billion investment in AI infrastructure. This move raised concerns among investors regarding the potential long-term returns.
• Market reactions seem to have been influenced by uncertainties surrounding the significant increase in expenditure, which overshadowed the company's solid financial performance and growth forecasts.
• The bearish movements in the stock price could be attributed to investor apprehension about how such a considerable investment might affect Amazon's profitability in the immediate future.

06.01.2026 - AMZN Stock was down 6.7%

• Ameren Corp's recent dividend increase might have enticed income-seeking investors, drawing their attention away from high-growth stocks such as Amazon.
• Caterpillar Inc. reaching a record high could have prompted a shift in investor sentiment towards industrial companies, leading to a movement out of tech stocks like Amazon.
• The notable options activity in Consumer Discretionary stocks, including Amazon, likely influenced market sentiment, with substantial trades potentially indicating pessimistic views on these stocks.
• NBC's substantial investment in sports rights to rival streaming platforms like Amazon may have sparked concerns about heightened competition in the streaming sector, negatively impacting Amazon's stock.