BlackBerry Limited ($BB) Stock Forecast: Down 5.1% Today

What is BlackBerry Limited?

BlackBerry (BB) is a company that has diversified its focus from smartphones to cybersecurity and automotive software. Recently, the stock has seen a significant decrease in value.

Why is BlackBerry Limited going down?

BB stock is down 5.1% on Jan 14, 2026 15:01

• BlackBerry's shift towards software and cybersecurity has proven successful, especially with its QNX operating system being utilized in numerous vehicles worldwide.
• The company's recent reveals at CES about Alloy Kore and efforts to expand QNX into new applications showcase a robust automotive software strategy.
• Despite these positive developments, mixed signals in stock performance and valuation have caused uncertainty among investors, which may have led to the recent decrease in stock value.
• The discrepancy between potential undervaluation as per Discounted Cash Flow analysis and potential overvaluation due to a high P/E ratio may be contributing to the stock's decline today.

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What Happened to BlackBerry? | WhatJobs News

Once a titan of the smartphone market, BlackBerry experienced a dramatic fall from grace after the introduction of the iPhone, failing to adapt beyond its physical keyboard and secure email focus. The company, initially known as Research In Motion (RIM), has since undergone a successful "invisible" pivot under CEO John Giamatteo, transforming into a global leader in cybersecurity and automotive software. Today, BlackBerry's QNX operating system is embedded in over 275 million vehicles worldwide, and the company is reporting consistent GAAP profitability, demonstrating that its pivot to software has paid off despite its significantly reduced market capitalization.

https://www.whatjobs.com/news/what-happened-to-blackberry/

BlackBerry: Strong QNX Strategy Bolstered by Alloy Kore Announcement at CES

BlackBerry's recent announcements at CES, including the launch of Alloy Kore in partnership with Vector, reinforce its strong QNX strategy for automotive software. Morningstar maintains its fair value estimate for BlackBerry, noting that the company's focus on expanding QNX into new use cases and increasing dollar content per vehicle aligns with their long-term growth outlook. The firm believes that QNX and Alloy Kore will help carmakers shorten time-to-market and achieve greater penetration in the evolving software-defined vehicle market.

https://global.morningstar.com/en-ca/stocks/blackberry-strong-qnx-strategy-bolstered-by-alloy-kore-announcement-ces

Is BlackBerry (TSX:BB) Pricing Reflect Its Software Transition And Mixed Valuation Signals?

BlackBerry's stock performance shows mixed signals, with recent gains but a significant five-year decline, as the company transitions to software and cybersecurity. A Discounted Cash Flow analysis suggests the stock might be undervalued by 12.8%, while its high P/E ratio compared to industry averages indicates it could be overvalued based on earnings multiples. Investors are encouraged to use "Narratives" to align their personal investment beliefs with financial forecasts and fair value calculations for a more comprehensive understanding.

https://simplywall.st/stocks/ca/software/tsx-bb/blackberry-shares/news/is-blackberry-tsxbb-pricing-reflect-its-software-transition

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BlackBerry Limited Price History

19.11.2025 - BB Stock was down 9.0%

• The bearish movement of the stock following BlackBerry's strong Q3 performance could be attributed to:
• Concerns surrounding the company's profitability and financial stability, highlighted by a negative net margin and a distress-zone Altman Z-Score.
• Market reaction to the decline in diluted EPS despite record-high revenue from the QNX division and mixed signals in the overall financial health of the company.
• The stock's fluctuation in after-hours trading post earnings beat contributing to the bearish trend.
• Investors' expectations or future performance concerns might have led to a 5.57% decline in the stock despite positive financial results.

10.09.2025 - BB Stock was down 5.2%

• The extension of BlackBerry's SecuSUITE platform to cover Windows devices indicates the company's dedication to delivering advanced communication security.
• Despite this positive development, the drop in BB stock might be influenced by general market conditions or investor sentiment towards technology companies.
• Investors could be responding to overall economic worries or specific challenges within the industry, resulting in a sell-off of BlackBerry shares notwithstanding the company's strategic advancements.
• It's conceivable that market participants are prioritizing short-term market fluctuations over the long-term growth potential of BlackBerry's security solutions, leading to today's decline in the stock price.

14.00.2026 - BB Stock was down 5.1%

• BlackBerry's shift towards software and cybersecurity has proven successful, especially with its QNX operating system being utilized in numerous vehicles worldwide.
• The company's recent reveals at CES about Alloy Kore and efforts to expand QNX into new applications showcase a robust automotive software strategy.
• Despite these positive developments, mixed signals in stock performance and valuation have caused uncertainty among investors, which may have led to the recent decrease in stock value.
• The discrepancy between potential undervaluation as per Discounted Cash Flow analysis and potential overvaluation due to a high P/E ratio may be contributing to the stock's decline today.

26.08.2025 - BB Stock was up 10.8%

• High-rolling investors have taken bullish positions on BlackBerry in the options market, indicating confidence in the stock's future performance.
• Following the upbeat second-quarter results, analysts have increased their forecasts for BlackBerry, with earnings per share beating estimates and revenue showing year-over-year growth.
• The positive sentiment around BlackBerry is further reinforced by top Wall Street forecasters revamping their expectations ahead of the earnings release, suggesting a favorable outlook for the company.
• The combination of strong financial results and optimistic market sentiment likely contributed to the bullish movement in BlackBerry's stock today.

26.08.2025 - BB Stock was up 12.2%

• The bullish movement in BlackBerry's stock today could be attributed to the positive market sentiment ahead of the company's Q2 earnings release.
• Analysts revamping their expectations for BlackBerry's earnings and revenue projections may have instilled confidence in investors, leading to the bullish trend.
• The anticipation surrounding BlackBerry's Q2 results, particularly focusing on factors such as QNX momentum, GEM expansion, and government deals, might have contributed to the upward movement in the stock price.
• Investors weighing whether to hold or sell BlackBerry stock before the earnings release could have also fueled increased trading activity and buying interest, pushing the stock higher.

13.00.2026 - BB Stock was up 6.8%

• Today's positive stock movement for BlackBerry is linked to the enthusiastic reception of recent announcements made during CES, especially the introduction of Alloy Kore in collaboration with Vector. This further bolsters the company's robust QNX strategy for automotive software.
• Notwithstanding the insider selling activities by both the CFO and CEO, investors appear to be responding favorably to BlackBerry surpassing quarterly earnings per share and revenue projections, alongside the issuance of positive FY2026 guidance.
• Concerns regarding allegations of a "toxic" and "boys' club" culture within BlackBerry have not significantly impacted today's stock performance. This suggests that market participants are placing greater emphasis on the company's strategic advancements and financial results.
• The conflicting signals on BlackBerry's valuation, including indications of potential undervaluation through DCF analysis and possible overvaluation based on P/E ratio assessments, could be contributing to stock volatility. Nevertheless, these factors have not dampened the positive trend observed in today's trading activity.

05.10.2025 - BB Stock was up 0.0%

• Recording a slight decrease from the previous closing price, BlackBerry displayed a robust bullish trend, outperforming the general market.
• The decline could be linked to profit-taking by some traders following a recent upward trend in the stock.
• The optimistic outlook on BlackBerry is potentially driven by favorable internal developments, such as advancements in software services or partnerships.
• Despite the modest decline, investors' positive outlook on BlackBerry's future appears to propel its favorable performance in the market.

12.00.2026 - BB Stock was up 3.0%

• The positive quarterly results and FY2026 guidance provided by BlackBerry may have contributed to the bullish movement in the stock today, amid ongoing transition challenges.
• Despite concerns initially raised by the CEO's significant stock sale, market sentiment appears focused on the company's financial outlook.
• Allegations of a "toxic" and "boys' club" culture within BlackBerry, though worrisome, do not seem to have directly impacted today's stock movement, as investors likely prioritize financial performance and future prospects.
• It is advisable for investors to monitor the company's operational advancements and developments related to workplace culture allegations to gauge their long-term effect on BlackBerry's stock performance.

25.10.2025 - BB Stock was down 5.3%

• Despite the positive market sentiment, BB experienced a bearish movement today.
• The bullish Q3 earnings and revenue growth of another company may have overshadowed BB's performance, leading to a sell-off.
• Investors might have shifted their focus towards the company with soaring revenues, causing a dip in BB's stock price.
• It is essential for traders to closely monitor market dynamics and not solely rely on positive industry trends for individual stock performance.

23.11.2025 - BB Stock was up 5.6%

• BlackBerry's stock exhibited strong bullish movement fueled by its exceptional performance in the Q3 2026 earnings, surpassing revenue and EPS projections in both the QNX and Secure Communications divisions.
• The company's emphasis on broadening QNX capabilities in the automotive industry, highlighted at CES 2026, likely bolstered investor confidence in BlackBerry's future trajectory.
• While RBC Capital maintained a 'Sector Perform' rating for BlackBerry, the positive guidance shared during the earnings call, coupled with notable profitability enhancements, have contributed to the optimistic sentiment surrounding the stock.
• BlackBerry's achievement of record revenue in the QNX sector and its display of financial prudence, leading to increased profitability, have positioned the company positively among investors, propelling the bullish market trend.

03.09.2025 - BB Stock was down 5.4%

• Analysts have a positive outlook on BlackBerry's future performance as earnings estimates are increasing.
• Despite the favorable earnings estimates, the stock saw a downward trend today.
• Performance comparisons with other technology stocks, such as Allegro MicroSystems, Inc. (ALGM), reflect mixed results in the sector this year.
• The decline in BlackBerry's stock today could be associated with broader market trends or specific company developments.

22.09.2025 - BB Stock was up 8.4%

• A golden cross event took place, indicating a bullish signal for investors when the stock's short-term moving average crosses above its long-term moving average.
• This event may suggest a positive trend reversal or serve as a buy signal for investors.
• The presence of the golden cross event likely drew new investors seeking to benefit from the perceived upward momentum, leading to BB's strong bullish movement today.