Deere & Company ($DE) Stock Forecast: Up 5.5% Today

What is Deere & Company?

Deere & Company (DE) is a leading manufacturer of agricultural machinery and equipment, with a focus on precision agriculture and automation. The company's stock had a strong bullish movement today in the market.

Why is Deere & Company going up?

DE stock is up 5.5% on Jan 8, 2026 20:55

• Despite expectations of weaker EPS, Deere's stock saw a bullish trend as investors remain optimistic about the company's long-term investment thesis in precision agriculture and automation.
• The increase in short interest may indicate growing bearish sentiment among some investors, but overall market sentiment seems to be positive towards Deere's future prospects.
• The recent acquisition of Tenna by John Deere to strengthen its construction technology portfolio could have contributed to the bullish movement, showcasing the company's commitment to innovation and expansion.
• The launch of X9 Split Frame MAD Concaves by Bushel Plus for John Deere X9 combines could also have positively impacted Deere's stock, reflecting a focus on enhancing efficiency and productivity for farmers using their equipment.

DE Price Chart

DE Technical Analysis

DE News

Did Expectations of Weaker EPS Amid Rising Sales Just Shift Deere's (DE) Investment Narrative?

Deere's shares recently underperformed the market due to expectations of a significant year-over-year earnings-per-share decline, even as revenue is projected to grow. This situation has intensified scrutiny on the company's ability to convert increased sales into profit. Despite the near-term margin pressure, Deere's long-term investment thesis, centered on precision agriculture and automation, remains intact, although investors will be closely monitoring how rising sales translate to the bottom line amidst market volatility.

https://simplywall.st/stocks/us/capital-goods/nyse-de/deere/news/did-expectations-of-weaker-eps-amid-rising-sales-just-shift

What Does the Market Think About Deere & Co?

Deere & Co (NYSE: DE) has seen a 4.57% increase in its short interest as a percent of float, rising to 5.61 million shares sold short, which is 2.06% of its tradable shares. This indicates a growing bearish sentiment among investors, although the company's short interest is still lower than the peer group average of 5.01%. It would take traders an estimated 3.82 days to cover their short positions.

https://www.benzinga.com/insights/short-sellers/26/01/49780140/what-does-the-market-think-about-deere-co

Cerity Partners LLC Sells 22,812 Shares of Deere & Company $DE

Cerity Partners LLC reduced its stake in Deere & Company by 12.6%, selling 22,812 shares, though it still holds 158,462 shares valued at $72.46 million. CEO John C. May II also sold 11,106 shares, decreasing his ownership by nearly 9%. Despite a slight earnings per share miss, Deere's revenue significantly beat estimates, and the company declared a quarterly dividend of $1.62 per share.

https://www.marketbeat.com/instant-alerts/filing-cerity-partners-llc-sells-22812-shares-of-deere-company-de-2026-01-08/

John Deere moves to strengthen construction tech portfolio with planned Tenna acquisition

John Deere has announced an agreement to acquire Tenna, a U.S.-based construction technology firm specializing in mixed-fleet operations and asset tracking. This acquisition aims to enhance John Deere's construction technology portfolio, providing comprehensive digital solutions for contractors, particularly those involved in concrete-intensive infrastructure projects. Tenna will continue to operate independently, leveraging John Deere's global resources to scale its mixed-fleet business model and offer improved productivity and data-driven decision-making for contractors.

https://www.on-sitemag.com/construction/john-deere-moves-to-strengthen-construction-tech-portfolio-with-planned-tenna-acquisition/1003986815/

Harvest optimisation company Bushel Plus launches concaves for John Deere X9 combines

Bushel Plus, a Canadian harvest optimisation company, has introduced X9 Split Frame MAD Concaves designed for John Deere X9 combines. These concaves offer a modular solution that significantly reduces the time and effort required for farmers to switch between different crops during harvest, improving efficiency and grain quality. The product aims to help farmers manage expenditures amidst rising machinery costs by extending the life and efficiency of existing equipment.

https://www.agtechnavigator.com/Article/2026/01/07/concaves-for-john-deere-x9-combines-inside-bushel-plus-mad-concaves/

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Deere & Company Price History

14.07.2025 - DE Stock was down 6.2%

• DE's Q3 earnings and sales surpassed expectations, but the stock faced downward pressure due to a year-over-year profit decline, especially in Production & Precision Agriculture and Construction & Forestry sales.
• Despite surpassing Q3 earnings and revenue estimates, the stock dropped as revenue decreased by 9% to $12.02 billion, and the company revised its 2025 net income outlook downward due to weak demand.
• The market responded negatively to worries about the impact of tariffs on the agriculture sector, which have been a concern for Deere's stock performance.
• Overall, in spite of exceeding earnings expectations, the stock's bearish movement can be linked to lower sales volumes, reduced revenue, and cautious forecasts in the face of challenging market conditions.

05.00.2026 - DE Stock was up 1.0%

• Investment firms D.A. Davidson & CO. and KG&L Capital Management LLC significantly increased their stakes in Deere & Company, signaling confidence in the company's future prospects.
• Despite missing EPS expectations, Deere reported a 14.1% increase in revenue year-over-year, which likely contributed to the bullish movement in the stock.
• The direct integration between TerraClear and John Deere Operations Center could have also positively impacted Deere's stock, showcasing the company's commitment to enhancing user experience and efficiency in agriculture.
• The positive news surrounding Deere & Company contrasts with Toro's mixed performance, where revenue beat expectations but EPS guidance was lowered, potentially diverting investor attention towards Deere as a more stable investment option in the sector.

10.09.2025 - DE Stock was down 2.2%

• Factors contributing to the bearish movement in Deere (DE) stock:
• Amid a generally positive market, Deere (DE) stock declined by -1.2%, reflecting investor hesitancy in the company's outlook.
• This drop might be linked to worries about global economic instability and its potential impact on the demand for agricultural and construction machinery.
• Investors could be responding to recent developments within the company or industry that are influencing Deere's stock performance negatively.

02.00.2026 - DE Stock was up 0.8%

• SteelPeak Wealth LLC's notable increase in stake in Deere & Company and Wolfe Research's upward adjustment of the price target to $550 reflect growing confidence in the company's future prospects, driving a bullish trend.
• Despite Miracle Mile Advisors LLC reducing its stake and CEO John C. May II selling shares, the favorable revenue results and the announcement of a quarterly dividend have likely offset these actions.
• John Deere's acquisition of New Hope's Tenna demonstrates strategic expansion into construction technology, potentially enhancing investor confidence and fueling the bullish market movement.
• Generali Asset Management SPA SGR's decrease in stock holdings may have had a limited impact, but overall positive sentiment towards Deere & Company appears to have prevailed, contributing to the strong bullish sentiment.

08.00.2026 - DE Stock was up 5.5%

• Despite expectations of weaker EPS, Deere's stock saw a bullish trend as investors remain optimistic about the company's long-term investment thesis in precision agriculture and automation.
• The increase in short interest may indicate growing bearish sentiment among some investors, but overall market sentiment seems to be positive towards Deere's future prospects.
• The recent acquisition of Tenna by John Deere to strengthen its construction technology portfolio could have contributed to the bullish movement, showcasing the company's commitment to innovation and expansion.
• The launch of X9 Split Frame MAD Concaves by Bushel Plus for John Deere X9 combines could also have positively impacted Deere's stock, reflecting a focus on enhancing efficiency and productivity for farmers using their equipment.

08.00.2026 - DE Stock was up 5.1%

• Despite a growing bearish sentiment among investors with an increase in short interest, Deere & Co experienced a strong bullish movement today.
• The announcement of the acquisition of Tenna, a construction technology firm, is seen as a strategic move by Deere to enhance its construction technology portfolio, which likely boosted investor confidence in the company's future growth prospects.
• The introduction of X9 Split Frame MAD Concaves by Bushel Plus for John Deere X9 combines could have also positively impacted Deere's stock, as it demonstrates innovation and efficiency in agricultural machinery, aligning with Deere's commitment to providing cutting-edge solutions for farmers.
• The news about AGCO Brands winning multiple awards highlights the competitive landscape in the agricultural machinery sector, but Deere's strong market performance today suggests that investors are optimistic about the company's ability to maintain its position as a leader in the industry.

17.06.2025 - DE Stock was down 1.2%

• Despite Deere's strong performance over the past 5 years, today's bearish movement could be attributed to profit-taking by investors after a period of consistent growth.
• The outperformance of Deere compared to the broader market might have led to a situation where investors decided to take some gains off the table, causing a temporary dip in the stock price.
• The +1.94% change from the previous close could indicate a short-term fluctuation rather than a long-term trend reversal, suggesting that the bearish movement might be a minor correction in an otherwise bullish trajectory for Deere.

06.00.2026 - DE Stock was up 3.6%

• DE experienced a strong bullish movement today.
• The bearish market movement predicted by analysts was not realized, and instead, the stock showed resilience and gained positive momentum.
• The positive sentiment towards DE could be attributed to the overall strength in the agricultural sector, potentially boosted by innovations in machinery technology showcased by other companies.
• Despite the negative forecast, DE managed to break out of the downward trend, possibly fueled by investor optimism and a broader market shift towards the company's sector.

14.07.2025 - DE Stock was down 6.5%

• Deere (DE) reported Q3 earnings with EPS at $4.75, surpassing estimates, while revenue declined by 9% to $12.02 billion, resulting in a mixed response from investors.
• The company's lowered 2025 net income projection of $4.75-$5.25 billion citing weak demand has sparked investor concerns regarding future growth prospects.
• Tariff worries impacting the agriculture sector may be influencing Deere's stock performance, with investors showing caution about the potential repercussions on the company's financial results.
• Despite exceeding earnings and revenue expectations, the general market sentiment appears pessimistic towards Deere (DE) due to the combination of reduced revenue, revised forecasts, and external factors such as tariffs affecting the sector.

14.07.2025 - DE Stock was down 6.4%

• The bearish movement in Deere's stock today could be attributed to several factors:
• Despite beating Q3 earnings and revenue estimates, investors may have been disappointed by the impact of ongoing tariff concerns on the company's financial results.
• The overall market sentiment, with U.S. stock futures trading slightly lower, could have contributed to the downward pressure on Deere's stock.
• Investors might be taking profits after the stock's impressive performance over the last 10 years, leading to a temporary pullback in the stock price.
• The focus on other stocks like Cisco Systems and Tapestry Inc. could have diverted attention away from Deere, impacting its stock performance negatively.

26.10.2025 - DE Stock was down 5.0%

• DE stock witnessed a notable decline in value today.
• Deere's Q4 earnings fell short of expectations due to increased production costs and the impact of tariffs on profits despite higher sales.
• The company's less favorable fiscal 2026 forecast led to the drop in its stock price.
• Despite outperforming the overall market in the prior trading session, disappointing earnings results and future projections caused a significant decrease in DE's stock value.

26.10.2025 - DE Stock was down 5.2%

• Deere & Company (DE) shares plummeted after the company posted fourth-quarter results and provided a disappointing fiscal 2026 outlook, causing investor concern.
• Despite beating earnings per share estimates, the market reacted negatively to the worse-than-expected guidance for the future, leading to the bearish movement in the stock.
• The comparison with Caterpillar in the industry highlights the challenges DE is facing with demand and earnings pressure, further contributing to the downward trend in the stock price.
• The mixed performance of DE in the latest trading session, where it outperformed the broader market, was overshadowed by the negative outlook provided by the company, leading to the bearish sentiment among investors.