Coca-Cola Company (The) ($KO) Stock Forecast: Up 2.2% Today

What is Coca-Cola Company (The)?

Coca-Cola (KO) is a well-known multinational beverage corporation, recognized for its popular soft drinks. The company operates in a competitive market with a focus on innovation and strategic partnerships to drive growth.

Why is Coca-Cola Company (The) going up?

KO stock is up 2.2% on Jan 8, 2026 15:41

• The bullish movement in Coca-Cola's stock today is due to a new partnership with Uber Advertising, introducing interactive ads during Uber rides to boost brand visibility and consumer engagement.
• The decrease in shares of Conagra, General Mills, and Kraft Heinz after recent nutritional policy changes might indirectly benefit Coca-Cola, as its product line is less focused on sugary processed foods impacted by the updated guidelines.
• Despite facing some technical challenges with its stock dipping below certain moving averages, Coca-Cola's positive market performance today could be linked to favorable ratings from analysts and strong quarterly earnings from Celsius, reflecting positive sentiment within the beverage industry.
• Investors may perceive Coca-Cola as a more secure investment choice when compared to its industry counterparts, given its proactive strategies and adaptability to evolving market conditions, which have contributed to the upward movement in the market observed today.

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Fomento Economico Mexicano S.A.B. de C.V. (NYSE:FMX) Announces Quarterly Dividend of $2.05

Fomento Economico Mexicano S.A.B. de C.V. (NYSE:FMX) announced a quarterly dividend of $2.0531 per share, representing a 2.7% increase from the previous quarter and an 8.2% yield. The dividend is supported by a 42.3% payout ratio, with analysts forecasting $5.32 in EPS next year. Shares of FMX traded down 0.2% to $100.63, with a market capitalization of $36.01 billion and a P/E ratio of 40.58.

https://www.marketbeat.com/instant-alerts/fomento-economico-mexicano-sab-de-cv-nysefmx-announces-quarterly-dividend-of-205-2026-01-07/

Coca-Cola Takes An Interactive Ride With Uber Advertising 01/08/2026

Uber Advertising has launched "Journey Takeover," an interactive ad format that combines branded map displays with destination-specific creative for the duration of a consumer's Uber ride. The Coca-Cola Company is the first brand to utilize this new offering, which allows for contextual targeting and immersive brand experiences within the Uber app, in-car tablets, and the navigation map. The partnership highlights market-specific creative tied to destinations like restaurants or sporting events, featuring animated brand icons and video units at various stages of the trip.

https://www.mediapost.com/publications/article/411845/coca-cola-takes-an-interactive-ride-with-uber-adve.html

Conagra, General Mills, Kraft Heinz stocks fall after Trump nutrition overhaul

Shares of major packaged food companies, including Conagra Brands, General Mills, and Kraft Heinz, declined following the Trump administration's release of new dietary guidelines. These guidelines prioritize protein and healthy fats while declaring "war on added sugar," potentially impacting companies with product portfolios heavy in sugary processed foods. The changes also affect beverage giants PepsiCo and Coca-Cola, as the guidelines encourage limiting added sugars and highly processed foods.

https://www.investing.com/news/stock-market-news/conagra-general-mills-kraft-heinz-stocks-fall-after-trump-nutrition-overhaul-93CH-4435683

Coca-Cola Trades Below 200-Day SMA: Opportunity or Warning Sign?

Shares of The Coca-Cola Company (KO) have recently fallen below both their 50-day and 200-day Simple Moving Averages (SMAs), signaling weakening technical momentum and a shift toward bearish sentiment. This underperformance is attributed to challenging operating conditions, including uneven volume growth and conservative outlooks for the year, especially compared to competitors. Investors are urged to be cautious given these technical indicators, fundamental headwinds, and the stock's premium valuation relative to its industry.

https://finviz.com/news/269813/coca-cola-trades-below-200-day-sma-opportunity-or-warning-sign

Celsius' (CELH) Buy Rating Reiterated at Needham & Company LLC

Needham & Company LLC has reiterated a "buy" rating on Celsius (NASDAQ:CELH) with a $70.00 price target, implying a potential upside of 43.77%. Despite insider selling by a major shareholder and the CFO, institutional investors have significantly increased their stakes, holding approximately 60.95% of the company. Celsius reported strong quarterly earnings, beating analyst estimates with $0.42 EPS on revenue of $725.11 million, a 172.9% year-over-year increase, though the stock carries a high P/E ratio of 486.90.

https://www.marketbeat.com/instant-alerts/celsius-celh-buy-rating-reiterated-at-needham-company-llc-2026-01-07/

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Coca-Cola Company (The) Price History

08.00.2026 - KO Stock was up 2.2%

• The bullish movement in Coca-Cola's stock today is due to a new partnership with Uber Advertising, introducing interactive ads during Uber rides to boost brand visibility and consumer engagement.
• The decrease in shares of Conagra, General Mills, and Kraft Heinz after recent nutritional policy changes might indirectly benefit Coca-Cola, as its product line is less focused on sugary processed foods impacted by the updated guidelines.
• Despite facing some technical challenges with its stock dipping below certain moving averages, Coca-Cola's positive market performance today could be linked to favorable ratings from analysts and strong quarterly earnings from Celsius, reflecting positive sentiment within the beverage industry.
• Investors may perceive Coca-Cola as a more secure investment choice when compared to its industry counterparts, given its proactive strategies and adaptability to evolving market conditions, which have contributed to the upward movement in the market observed today.

24.07.2023 - KO Stock was up 0.8%

• The bullish movement in KO's stock could be attributed to its recognition as the most valuable non-alcoholic drinks brand, which highlights its strong market position and brand value.
• The overall positive sentiment in the market, as indicated by the decline in inflation figures and the strengthening labor market, may have also contributed to the bullish movement in KO's stock.
• The fact that KO is included in the Dow Jones Industrial Average, which is a bellwether for the overall stock market and the U.S. economy, could have further boosted investor confidence in the stock.
• In summary, the bullish movement in KO's stock today could be attributed to its strong brand value, positive market sentiment, and its inclusion in the Dow Jones Industrial Average.

13.01.2024 - KO Stock was up 0.8%

• Coca-Cola's Q4 sales of $10.8 billion, up 7% YoY, exceeded expectations, indicating strong demand for its products.
• The growth in price/mix and concentrate sales contributed to the 12% organic revenue growth.
• The company's adjusted EPS of $0.49 came in line with estimates, further supporting the positive market movement.
• The strong performance of Coca-Cola's juice, value-added dairy, and plant-based beverages also contributed to the bullish market movement.
• Overall, Coca-Cola's impressive financial results and positive market sentiment drove the stock's bullish movement. The company's ability to exceed sales forecasts and maintain organic revenue growth showcases its resilience and market strength.

20.01.2024 - KO Stock was up 1.6%

• Coca-Cola launched a new permanent flavor, Coca-Cola Spiced, targeting younger consumers with a blend of traditional Coca-Cola, raspberry, and spiced flavors. This innovative product release could have positively impacted investor sentiment and contributed to the bullish movement.
• Warren Buffett's significant investment in Coca-Cola, with over half of Berkshire Hathaway's portfolio allocated to the company, could have also boosted confidence in the stock.
• The overall market sentiment, driven by positive economic data and optimism around corporate earnings reports, may have further supported Coca-Cola's bullish movement as investors sought out stable and quality stocks like KO for potential gains.
• The emphasis on quality dividend-paying stocks aligns with Coca-Cola's reputation for consistent cash flow generation, which could have attracted investors looking for both capital appreciation and income stability.

16.05.2025 - KO Stock was down 1.1%

• The bearish movement in Coca-Cola's stock price could be attributed to profit-taking by investors after a recent uptrend.
• Despite Coca-Cola's efforts to boost global market share through innovative marketing campaigns like "Share a Coke," investors may have concerns about the company's ability to maintain growth in a competitive market.
• The debate over Coca-Cola's premium valuation may have also influenced the bearish sentiment, as some investors question whether the stock is overvalued given the current market conditions.
• Overall, the bearish movement in Coca-Cola's stock today may be a reflection of a combination of profit-taking, market skepticism about growth prospects, and concerns about the stock's valuation.

02.07.2024 - KO Stock was up 1.3%

• The bullish movement in Coca-Cola's stock today could be attributed to several factors:
• Despite facing regulatory challenges in Nigeria with accusations of misleading trade practices, investors may have reacted positively to the news, possibly perceiving it as a minor issue that the company can navigate.
• The ongoing $6 billion tax liability dispute with the U.S. Internal Revenue Service could have been viewed by investors as a temporary setback, with Coca-Cola planning to appeal the decision.
• Investors might have focused on the company's resilience and financial stability, as reflected in its ability to handle legal battles and regulatory issues effectively.
• The market sentiment could also have been influenced by Coca-Cola's strong brand reputation and global presence, instilling confidence in investors despite the negative news headlines.

21.10.2025 - KO Stock was up 2.6%

• KO's "all-weather" strategy, focusing on steady demand and pricing power, has contributed to its consistent growth.
• Efficiency gains and a diversified portfolio have helped drive KO's performance in the market.
• The market responded positively to the news of KO's strategy, leading to a bullish movement in the stock price.
• Investors seem optimistic about KO's ability to maintain its growth trajectory, reflecting in today's market movement.

11.01.2025 - KO Stock was up 5.3%

• Coca-Cola's Q4 revenue surged by 6%, surpassing expectations, leading to a positive market response.
• Bill Ackman's criticism of Coca-Cola and Pepsi over health concerns did not seem to impact the stock's performance significantly.
• Despite U.S. stock futures trading lower, Coca-Cola's strong earnings report likely overshadowed broader market trends.
• Investors seem optimistic about Coca-Cola's future growth, as indicated by the company's projected EPS growth for FY25.

11.01.2025 - KO Stock was up 5.0%

• KO stock witnessed a notable uptrend today.
• The positive momentum is linked to Coca-Cola's Q4 earnings and revenue surpassing expectations, driven by growth in operating segments and enhanced sales performance.
• Market optimism was bolstered by the company's positive outlook on future expansion, anticipating substantial EPS growth in the upcoming years.
• Despite recent critique by Bill Ackman on marketing strategies, Coca-Cola's robust financial performance and strategic positioning have outweighed any negative feedback, leading to an increase in the stock price.