Kroger Company (The) ($KR) Stock Forecast: Down 4.4% Today

What is Kroger Company (The)?

Kroger Co. (KR): Kroger is a major retail company operating grocery stores across the United States. The stock had a bearish movement today.

Why is Kroger Company (The) going down?

KR stock is down 4.4% on Jan 27, 2026 15:36

• Maj Invest Holding A S selling a significant portion of its stake in Kroger may have signaled a lack of confidence in the company's future performance, contributing to the bearish movement.
• The analysis on Instacart's stock valuation potentially being undervalued could have diverted investor attention away from Kroger, impacting its stock price negatively.
• UNFI's introduction of new private-label items could indicate increased competition in the grocery industry, potentially affecting Kroger's market share and stock performance.
• The disruption caused by the winter storm in Indiana and central Ohio may have impacted Kroger's operations and sales, leading to a bearish movement in the stock.

KR Price Chart

KR Technical Analysis

KR News

Maj Invest Holding A S Sells 168,837 Shares of The Kroger Co. $KR

Maj Invest Holding A S has reduced its stake in The Kroger Co. by 9.4% in the third quarter, selling 168,837 shares and now owning 1,632,849 shares valued at $110.07 million. Despite this trimming, Kroger remains a significant part of Maj Invest's portfolio. Wall Street analysts currently have a "Moderate Buy" consensus rating for Kroger, with an average price target of $73.80.

https://www.marketbeat.com/instant-alerts/filing-maj-invest-holding-a-s-sells-168837-shares-of-the-kroger-co-kr-2026-01-27/

Is Instacart (CART) Pricing Look Attractive After Recent Share Price Pullback

This article analyzes Instacart's (Maplebear) current stock valuation after a recent price pullback. Using a Discounted Cash Flow (DCF) model and Price-to-Earnings (P/E) ratio, the analysis suggests the stock might be undervalued by 62.4% based on DCF, while appearing slightly overvalued by its P/E ratio compared to its proprietary fair ratio. The article encourages investors to create their own "Narratives" for a more comprehensive valuation.

https://simplywall.st/stocks/us/consumer-retailing/nasdaq-cart/maplebear/news/is-instacart-cart-pricing-look-attractive-after-recent-share

UNFI unveils dozens of new private-label items

United Natural Foods Inc. (UNFI) is introducing nearly 50 new private label products this month, targeting snacking, health and wellness, and value categories under brands like Essential Everyday and Woodstock. This move aligns with a broader industry trend where private label sales are growing faster than national brands due to increased consumer and retailer embrace, especially with rising food costs and a focus on wellness. UNFI's private brands program, already valued at over $1 billion, is strategically positioned for further innovation and growth, particularly within the natural products space.

https://www.supermarketnews.com/private-label/unfi-unveils-dozens-of-new-private-label-items

These Indiana grocery stores are open post-storm. See the hours

Following a weekend snowstorm, several major grocery chains in Indiana are resuming normal operations. Kroger stores in the Great Lakes region, including Bloomington, reopened Monday after early closures on Sunday, while Meijer stores maintained their regular hours throughout the storm and are focusing on restocking shelves. Hundreds of Walmart and Sam's Club locations, though initially closed, were largely back open by Monday afternoon, with the companies prioritizing customer safety and supply chain replenishment.

https://www.indystar.com/story/grocery/stores/2026/01/26/indiana-grocery-stores-are-open-after-storm-walmart-kroger-meijer-hours/88363397007/

Are grocery stores open in central Ohio after snow? Kroger, WalMart differ

After winter storm Fern hit central Ohio, many grocery stores are open, though some exceptions apply due to varying snow emergency levels. Kroger, Meijer, and Giant Eagle locations are largely accessible, but some Walmart stores in the Columbus area remain closed. Customers are advised to check store-specific closures, as safety remains a top priority for retailers.

https://www.dispatch.com/story/grocery/stores/2026/01/26/kroger-meijer-giant-eagle-walmart-open-winter-storm-fern-grocery/88361642007/

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Kroger Company (The) Price History

03.05.2025 - KR Stock was down 2.6%

• Kroger (KR) closed at $67.83, down by -1.11% from the previous day, despite the overall market uptick.
• Conflicting opinions from Wall Street analysts may have contributed to the uncertainty surrounding the stock, with some expressing bullish sentiments and others questioning average brokerage recommendations.
• The stock's decline could be attributed to internal company factors or industry-specific challenges, defying the positive market conditions.
• Investors are advised to conduct thorough research and consider various perspectives before making investment decisions related to Kroger (KR) given its recent performance.

07.02.2025 - KR Stock was up 5.3%

• Q4 earnings beat was reported by Kroger, with adjusted EPS of $1.14, surpassing expectations.
• Despite facing profit constraints, the company's strong ID sales and growth plans for 2025 bolstered investor confidence.
• The recent resignation of CEO Rodney McMullen initially raised uncertainties but the positive earnings report helped restore investor trust in the company.
• Kroger and Albertsons have been identified as defensive hedge stocks during market volatility, contributing to the recent bullish trend.

22.00.2026 - KR Stock was down 2.8%

• The bearish movement in Kroger's stock today could be attributed to profit-taking by investors after a period of growth, leading to a temporary dip in the stock price.
• Despite positive news of new store openings and investments by institutional investors, the market might be reacting to broader economic concerns or sector-specific challenges impacting Kroger's stock performance.
• The market movement could also be influenced by investor sentiment towards the retail sector as a whole, with external factors such as inflation or supply chain disruptions playing a role in shaping market dynamics for companies like Kroger.
• Overall, while the long-term outlook for Kroger remains positive with strategic investments and expansion plans, short-term market fluctuations can be influenced by a variety of factors beyond company-specific news.

20.05.2025 - KR Stock was up 1.5%

• The uptrend in Kroger's stock price may be linked to favorable analyst estimates for its Q1 earnings, indicating potential robust performance beyond revenue and EPS.
• Investors seem to be responding well to the forecasts for key metrics, hinting at Kroger's business performance surpassing expectations for the quarter concluded in April 2025.
• This optimistic outlook is bolstering investor confidence in Kroger's growth potential and overall financial well-being, fueling the positive movement in the stock price today.

20.05.2025 - KR Stock was up 2.8%

• Kroger's bullish performance is linked to exceeding Q1 earnings estimates and revising its sales forecast.
• The company's emphasis on margin improvement, managing costs, and achieving better-than-expected adjusted EPS results boosted investor confidence.
• Despite being cautious about tariff uncertainties, Kroger's reaffirmed FY25 EPS guidance and strong Q1 results showcase a resilient business strategy in challenging market conditions.
• Analysts' estimates and predictions for key metrics also influenced investor optimism towards Kroger's stock.

13.07.2025 - KR Stock was down 5.8%

• Despite surpassing market returns in the latest trading session, Kroger (KR) experienced a strong bearish movement, closing at $73.55, down by -1.08% from the preceding trading day.
• The conflicting nature of the information, with one indicating a positive move of +2.76% and the other mentioning a negative move of -1.08%, could have caused confusion among investors, leading to increased selling pressure on the stock.
• It is possible that investors reacted negatively to some specific news or developments not covered in the information, causing the bearish movement in Kroger's stock price.
• Overall, the mixed signals and potential undisclosed factors might have contributed to the bearish market movement of Kroger (KR) despite its outperformance compared to the market.

27.00.2026 - KR Stock was down 4.4%

• Maj Invest Holding A S selling a significant portion of its stake in Kroger may have signaled a lack of confidence in the company's future performance, contributing to the bearish movement.
• The analysis on Instacart's stock valuation potentially being undervalued could have diverted investor attention away from Kroger, impacting its stock price negatively.
• UNFI's introduction of new private-label items could indicate increased competition in the grocery industry, potentially affecting Kroger's market share and stock performance.
• The disruption caused by the winter storm in Indiana and central Ohio may have impacted Kroger's operations and sales, leading to a bearish movement in the stock.

04.11.2025 - KR Stock was down 5.4%

• Strong third-quarter results were reported by Kroger, with e-commerce sales surging by 17%, showing promising growth in this segment.
• Despite the positive results, the stock fell as investors reacted to the mixed nature of the quarterly report, indicating possible profit-taking or concerns about certain aspects of the company's performance.
• The recall of shredded cheeses sold at major retailers due to potential metal fragments may have impacted investor sentiment towards grocery stocks, contributing to the bearish movement.
• Overall, while Kroger's operational performance remains solid, external factors like product recalls can still influence market sentiment and stock movements.

04.11.2025 - KR Stock was down 5.6%

• Despite posting strong third-quarter results, which included growth in identical sales and adjusted EPS, Kroger's stock took a hit. Investors may have been concerned about the operating loss resulting from impairment charges related to its automated fulfillment network.
• The recall of shredded cheeses at various major retailers, such as Walmart, Target, and Aldi, due to potential metal fragments likely influenced Kroger's stock negatively as a precautionary measure, leading to a bearish market trend.
• There is a sense of caution among investors regarding the potential repercussions on Kroger's sales and reputation following the FDA recall. This caution may have contributed to the negative sentiment and decline in the stock value.

04.11.2025 - KR Stock was down 5.4%

• Weak sales and mixed quarterly results contributed to Kroger's stock decline, impacting investor sentiment and overall performance.
• Concerns arose regarding the implications of hiring an external CEO specializing in retail transformation and large-scale operations on the company's future direction and leadership stability.
• The market's negative response may stem from uncertainty surrounding Kroger's leadership transition and the necessity for strategic changes to enhance sales and profitability.
• References made to the favorable outlook for Walmart Inc. (WMT) underscored Kroger's challenges in competing with digitally advanced and innovative retail platforms, further weighing on its stock value.

07.00.2026 - KR Stock was down 4.8%

• The recent temporary closure of a Kroger store in Orion Township due to rodent activity has sparked concerns among investors about the company's adherence to cleanliness standards and potential repercussions on customer trust and sales.
• Despite the introduction of the "Yearly Checkout" feature by Kroger, highlighting customer savings and community contributions in 2025, the stock failed to garner positive investor sentiment amidst the closure news.
• The decrease in ownership interest by institutional investors in Walmart, a direct competitor of Kroger, could suggest a shift in confidence towards Kroger's performance in the retail industry, contributing to the decline in stock value.
• The absence of substantial positive developments or notable growth strategies from Kroger may have further subdued investor interest, leading to the bearish movement observed in the stock market.

03.03.2025 - KR Stock was up 5.1%

• Kroger's stock surged as the company's interim CEO, Ronald Sargent, is set to receive a substantial salary and restricted shares amidst leadership changes, instilling confidence in the market.
• The better-than-expected Q4 earnings report also contributed to the bullish trend, showcasing the company's resilience in the face of challenges such as legal battles and inflation.
• Investor optimism was further fueled by Kroger's long-term outperformance compared to the market, with an impressive average annual return of 11.35% over the past 20 years.
• Despite the broader market downturn, Kroger's positive news and strong financial performance stood out, attracting investors seeking stability and growth potential in uncertain times.