Kroger Company (The) ($KR) Stock Forecast: Down 5.8% Today

What is Kroger Company (The)?

Kroger (KR) is a well-known retail company that operates supermarkets and multi-department stores in the United States. The stock market had a bearish movement today.

Why is Kroger Company (The) going down?

KR stock is down 5.8% on Aug 13, 2025 13:36

• Despite surpassing market returns in the latest trading session, Kroger (KR) experienced a strong bearish movement, closing at $73.55, down by -1.08% from the preceding trading day.
• The conflicting nature of the information, with one indicating a positive move of +2.76% and the other mentioning a negative move of -1.08%, could have caused confusion among investors, leading to increased selling pressure on the stock.
• It is possible that investors reacted negatively to some specific news or developments not covered in the information, causing the bearish movement in Kroger's stock price.
• Overall, the mixed signals and potential undisclosed factors might have contributed to the bearish market movement of Kroger (KR) despite its outperformance compared to the market.

KR Price Chart

KR Technical Analysis

KR News

Kroger ( KR ) Stock Slides as Market Rises: Facts to Know Before You Trade

In the closing of the recent trading day, Kroger (KR) stood at $73.55, denoting a -1.08% move from the preceding trading day.

https://www.zacks.com/stock/news/2704120/kroger-kr-stock-slides-as-market-rises-facts-to-know-before-you-trade

Kroger ( KR ) Surpasses Market Returns: Some Facts Worth Knowing

Kroger (KR) closed at $73.73 in the latest trading session, marking a +2.76% move from the prior day.

https://www.zacks.com/stock/news/2675183/kroger-kr-surpasses-market-returns-some-facts-worth-knowing

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Kroger Company (The) Price History

05.11.2024 - KR Stock was up 1.3%

• Kroger (KR) met Q3 earnings estimates, which could have boosted investor confidence in the company's performance.
• The decision to pause buybacks for an Albertsons merger and narrowing FY24 outlook might have initially caused some uncertainty, but the market reacted positively overall.
• With a positive earnings surprise history and potential for beating estimates in the next report, investors may be optimistic about Kroger's future performance.
• The comparison of Kroger (KR) with other stocks for value investing could have also attracted traders looking for growth opportunities in the market.

12.08.2024 - KR Stock was up 6.0%

• Kroger (KR) exceeded expectations with adjusted earnings per share of 93 cents, indicating robust financial performance.
• Quarterly sales excluding fuel grew by 1.3%, offsetting a slight miss on overall sales projections.
• The stock's upward trend was likely driven by the earnings outperformance, demonstrating investor confidence in Kroger's ability to thrive despite market challenges.
• Although some investors took a bearish stance on Kroger options initially, the positive earnings results ultimately overshadowed concerns, leading to an increase in the stock price.

12.08.2024 - KR Stock was up 5.2%

• Kroger (KR) reported mixed Q2 results with adjusted earnings per share beating estimates but sales coming in slightly below expectations.
• Despite the mixed results, investors seem optimistic about Kroger's revised identical sales outlook, leading to a bullish movement in the stock.
• The bearish stance taken by some market whales on Kroger options might have initially caused uncertainty, but the positive earnings beat likely reassured investors and contributed to the bullish momentum.
• Overall, the market movement today reflects a balance between cautious optimism based on earnings performance and lingering concerns highlighted by the bearish options positions.

03.05.2025 - KR Stock was down 2.6%

• Kroger (KR) closed at $67.83, down by -1.11% from the previous day, despite the overall market uptick.
• Conflicting opinions from Wall Street analysts may have contributed to the uncertainty surrounding the stock, with some expressing bullish sentiments and others questioning average brokerage recommendations.
• The stock's decline could be attributed to internal company factors or industry-specific challenges, defying the positive market conditions.
• Investors are advised to conduct thorough research and consider various perspectives before making investment decisions related to Kroger (KR) given its recent performance.

07.02.2025 - KR Stock was up 5.3%

• Q4 earnings beat was reported by Kroger, with adjusted EPS of $1.14, surpassing expectations.
• Despite facing profit constraints, the company's strong ID sales and growth plans for 2025 bolstered investor confidence.
• The recent resignation of CEO Rodney McMullen initially raised uncertainties but the positive earnings report helped restore investor trust in the company.
• Kroger and Albertsons have been identified as defensive hedge stocks during market volatility, contributing to the recent bullish trend.

10.11.2024 - KR Stock was up 5.5%

• Kroger reported Q3 results with adjusted earnings per share meeting expectations, but sales slightly missing estimates.
• Analysts have increased their forecasts for Kroger following the earnings report.
• The decision to pause buybacks for an Albertsons merger and narrowing FY24 outlook might have initially caused some uncertainty but did not deter investors' confidence in the stock.
• The positive sentiment around Kroger beating estimates in its next earnings report is likely contributing to the bullish movement in the stock today.

03.01.2025 - KR Stock was up 2.6%

• Kroger's strength in the face of a declining market highlights its solid fundamentals and investor confidence in its performance.
• The positive stock movement may be linked to robust quarterly earnings, reflecting the company's ability to overcome challenges and deliver results.
• Investor optimism about Kroger's strategic endeavors, like expanding online presence and improving customer experience, is driving heightened interest in the stock.
• Despite market downturns, Kroger's upward trend suggests it is well-equipped to handle market volatility and potentially surpass competitors in the retail sector.

20.05.2025 - KR Stock was up 1.5%

• The uptrend in Kroger's stock price may be linked to favorable analyst estimates for its Q1 earnings, indicating potential robust performance beyond revenue and EPS.
• Investors seem to be responding well to the forecasts for key metrics, hinting at Kroger's business performance surpassing expectations for the quarter concluded in April 2025.
• This optimistic outlook is bolstering investor confidence in Kroger's growth potential and overall financial well-being, fueling the positive movement in the stock price today.

20.05.2025 - KR Stock was up 2.8%

• Kroger's bullish performance is linked to exceeding Q1 earnings estimates and revising its sales forecast.
• The company's emphasis on margin improvement, managing costs, and achieving better-than-expected adjusted EPS results boosted investor confidence.
• Despite being cautious about tariff uncertainties, Kroger's reaffirmed FY25 EPS guidance and strong Q1 results showcase a resilient business strategy in challenging market conditions.
• Analysts' estimates and predictions for key metrics also influenced investor optimism towards Kroger's stock.

13.07.2025 - KR Stock was down 5.8%

• Despite surpassing market returns in the latest trading session, Kroger (KR) experienced a strong bearish movement, closing at $73.55, down by -1.08% from the preceding trading day.
• The conflicting nature of the information, with one indicating a positive move of +2.76% and the other mentioning a negative move of -1.08%, could have caused confusion among investors, leading to increased selling pressure on the stock.
• It is possible that investors reacted negatively to some specific news or developments not covered in the information, causing the bearish movement in Kroger's stock price.
• Overall, the mixed signals and potential undisclosed factors might have contributed to the bearish market movement of Kroger (KR) despite its outperformance compared to the market.

06.02.2025 - KR Stock was up 1.8%

• Kroger's stock had a strong bullish movement today despite downbeat profit projections for fiscal 2025, indicating investor optimism.
• The resignation of CEO Rodney McMullen following a personal conduct investigation might have initially caused a negative impact on the stock, but investors seem to have regained confidence.
• Analysts and investors are closely watching Kroger's Q4 earnings, which are expected to reflect the challenges the company is facing in the current market environment.
• Despite the uncertainties surrounding Kroger's future performance, the stock's bullish movement today could be attributed to investors focusing on potential long-term growth prospects and strategic initiatives by the company.

03.03.2025 - KR Stock was up 5.1%

• Kroger's stock surged as the company's interim CEO, Ronald Sargent, is set to receive a substantial salary and restricted shares amidst leadership changes, instilling confidence in the market.
• The better-than-expected Q4 earnings report also contributed to the bullish trend, showcasing the company's resilience in the face of challenges such as legal battles and inflation.
• Investor optimism was further fueled by Kroger's long-term outperformance compared to the market, with an impressive average annual return of 11.35% over the past 20 years.
• Despite the broader market downturn, Kroger's positive news and strong financial performance stood out, attracting investors seeking stability and growth potential in uncertain times.