PVH’s Brand Elevation and Efficiency Efforts Bring Gains Despite Inconsistent Consumer Demand
PVH, known for Calvin Klein and Tommy Hilfiger, has made gains through brand elevation and efficiency efforts despite fluctuating consumer demand. The company has strategically divested noncore labels to concentrate on its key brands and aims to return capital to shareholders through share repurchases. However, Morningstar analysts do not believe PVH's major brands possess the pricing power for a strong economic moat.
https://www.morningstar.com/company-reports/1485720-pvhs-brand-elevation-and-efficiency-efforts-bring-gains-despite-inconsistent-consumer-demand